29.01.2020

    TRIUMPH AND BAJAJ GLOBAL PARTNERSHIP COMMENCES

    Triumph Motorcycles and Bajaj Auto India have today formally commenced their exciting, long term, non-equity partnership in Pune, India. This is a unique moment, where two world-class companies that are passionate, as well as product focused, are coming together to build a brand new range of mid-capacity motorcycles.

    The partnership will see the two companies with their respective strengths in large and small capacity motorcycles collaborate to design, engineer, and manufacture a range of mid-capacity motorcycles.

    The iconic Triumph brand will seek to further expand its global reach, with the partnership offering a new mid-sized sector opportunity and, importantly, a new entry point to several high-volume emerging markets, including India and other Asian markets.

    The strategic partnership will benefit both parties with Bajaj becoming one of Triumph’s key distribution partners in crucial new markets for the Triumph brand around the globe.  Going forward Bajaj will take over Triumph’s Indian distribution activities, at a date yet to be confirmed, leveraging the great expertise that Bajaj has in this region. In their other key overseas markets, where Triumph is not currently present, Bajaj will represent Triumph and offer the new mid capacity bikes as part of the full Triumph line-up.  In all other markets where Triumph is present today, the motorcycles developed together from this partnership will join the current Triumph product portfolio and be distributed by the Triumph led dealer network worldwide. This will truly unlock the potential on a global scale. 

    The Triumph-Bajaj collaboration will combine strengths in design, technology, cost-competitive manufacturing and an intimate knowledge of key target markets to deliver a range of winning products and business success.

    The partnership will build new engine and vehicle platform in the mid-capacity range (200- 750cc) and offer multiple options to address different segments in this class. The proposition will be aspirational and affordable with a targeted pricing starting under INR 2 lacs in India. This will create a new entry point to the Triumph range around the world, and ensure Triumph can compete in important large segments of the global motorcycle market, and attract new customers to the brand.

    Triumph Motorcycles CEO, Nick Bloor, said: “This is an important partnership for Triumph and I am delighted that it has now formally commenced.  As well as taking our brand into crucial new territories, the products that will come out of the partnership will also help attract a younger, but still discerning, customer audience and is another step in our ambitions to expand globally, particularly in the fast-growing markets of South East Asia, but also driving growth in more mature territories like Europe.”

    Rajiv Bajaj, Managing Director of Bajaj Auto India, said: “The Triumph brand is an iconic one the world over. So, we are confident that there will be a huge appetite in India and other emerging markets for these new products. We look forward to working alongside such a famous motorcycle company and to leveraging each other’s strengths and expertise to make the relationship a success for everyone.”

     

    Zugehörige Artikel

    16.09.2020

    Gebrauchte Bikes – garantiert gut: das Approved Used-Zertifikat von TRIUMPH

    Augen auf beim Kauf eines gebrauchten Motorrads? Dank des neuen Approved Used-Zertifikats von TRIUMPH gilt das ab sofort nicht mehr! Bei allen Brit Bikes mit diesem Qualitätssiegel können auch Biker bedenkenlos zugreifen, die keine Technik-Asse sind: Alle Fahrzeuge mit Approved Used-Status wurden von den Werkstatt-Profis von TRIUMPH ausgiebig auf Herz und Nieren getestet und kommen mit einer Ein-Jahres-Garantie ohne Kilometerbegrenzung sowie zahlreichen weiteren Vorteilen.

    Weiterlesen
    25.08.2020

    TRIUMPH präsentiert „Design Prototype“ der neuen Trident

    Im London Design Museum hat TRIUMPH Motorcycles den „Design Prototype“ der kommenden Trident enthüllt. Dieses Motorrad markiert den Beginn eines neuen, modernen Kapitels für einen legendären Namen in der Historie der britischen Traditionsmarke. Mit ihrem charakteristischen Dreizylinder-Motor eröffnet die kommende Trident-Generation eine neue Dimension in der Kategorie leistungsfähiger Mittelklasse-Roadster.

    Weiterlesen
    18.08.2020

    TRIUMPH Tiger 1200: Mehrwertsteuer geschenkt und weitere Vorteile

    Bis zum 30. September 2020 können Adventure-Fans bei TRIUMPH satt sparen: In diesem Zeitraum schenkt der britische Traditionshersteller Käufern einer TRIUMPH Tiger 1200 die Mehrwertsteuer*. Obendrauf gibt es weiterhin das praktische Koffersystem „Expedition Aluminium“ im Wert von 1.000 Euro kostenlos dazu. Damit auch Roadster-Freunde nicht zu kurz kommen, wird auch beim Kauf der Modelle TRIUMPH Speed Triple S & RS noch bis Ende September die Mehrwertsteuer abgezogen. Weiteres Plus: Bei den Kult-Roadstern ist außerdem ein Quickshifter im Wert von 398 Euro ohne Aufpreis mit an Bord.

    Weiterlesen